This site has limited support for your browser. We recommend switching to Edge, Chrome, Safari, or Firefox.

⏰ ORDER BEFORE 4PM MON-FRI FOR NEXT DAY DELIVERY TO UK MAINLAND ⏰

⭐ FINAL WEEK OF PEONIES AVAILABLE UNTIL JUNE 24TH ⭐

Flower Maintenance

Flowers That Last Longer Than a Week

Most supermarket bouquets look great for three days, tolerable for five, and are ready for the bin by the end of the week. If you're tired of that pattern, here's the honest guide to flowers that reliably last longer — and how to make sure yours do.


Flowers that last 7+ days

The reliable middle tier (7-14 days):

  • Lilies — 10-14 days. Dramatic blooms, strong scent, elegant.
  • Roses (good ones) — 7-10 days. Florist-grade roses considerably outlast supermarket bunches.
  • Gerbera daisies — 10-14 days. Bright, cheerful, unmistakably celebratory.
  • Sunflowers — 7-14 days depending on freshness. Bold and joyful.
  • Delphiniums — 7-14 days. Beautiful tall spires, dramatic display.

The long-lasting tier (14+ days) — these last more than two weeks:

  • Long-stem freesias — 14-21 days
  • Alstroemeria — 14-21 days
  • Carnations — 14-21 days
  • Chrysanthemums — 20-30 days

If you're specifically looking for flowers that last much longer than a week, our full guide to flowers that last more than two weeks covers the elite tier in detail.


What NOT to buy if you want longer than a week

Some flowers are famously short-lived, no matter how well you care for them. If longevity matters, avoid:

  • Tulips (5-10 days) — beautiful but short-lived. They also keep growing after cutting, which speeds decline.
  • Peonies (5-7 days) — dramatic but genuinely fleeting. Only available a few weeks a year anyway.
  • Anemones (5-7 days) — pretty but hasty.
  • Cheap supermarket roses (3-5 days) — often barely last the weekend.

These flowers can still be worth buying for their bloom quality — just don't expect two weeks.


Why most bouquets don't last as long as they should

The single biggest factor in bouquet longevity is how fresh the flowers were when you bought them. Even a flower with a natural 14-day vase life will disappoint if it's already been in cold-store for a week.

Supermarket bouquets typically:

  • Are cut days or weeks before hitting the shelf
  • Spend several days in cold-store during distribution
  • Sit under fluorescent lights on display for a few more days

By the time you buy, half the natural vase life is already gone. You get 5-7 days from flowers that should have lasted 14+.

Florist and specialist bouquets (like ours):

  • Are cut to order or within 24 hours of dispatch
  • Ship directly, not through a supermarket supply chain
  • Arrive with the full natural vase life intact

The price is often 20-40% higher, but the per-day cost is usually better — because you're getting three times the vase life.


How to make any bouquet last longer

Regardless of what you buy, this routine will materially extend vase life:

1. Trim before vasing. 1-2cm off each stem at a 45-degree angle. Sharp scissors, not blunt kitchen shears.

2. Use a clean vase with cool water. Bacteria left from a previous bouquet is one of the biggest killers of cut flowers.

3. Add the flower food sachet. It contains sugar (feeds the blooms), acidifier (helps water uptake), and biocide (stops bacteria). It works far better than homemade alternatives.

4. Keep cool and out of direct sunlight. A cool hallway can double vase life vs a warm sitting room. Away from radiators, TVs, and draughts.

5. Keep away from the fruit bowl. Ripening fruit releases ethylene gas, which most cut flowers (especially freesias and roses) are sensitive to. A bowl of bananas in the same room can cut vase life by a week.

6. Change water every 2-3 days. Take a fresh angled cut off each stem, rinse the vase, refresh with cool water.

That routine turns 5-day supermarket roses into 8-10 day roses, and 14-day freesias into 21-day freesias.


Our recommendation for flowers that last

If you specifically want flowers that reliably last longer than a week — often two to three weeks — long-stem freesias are our recommendation. They combine:

  • Long natural vase life (14-21 days)
  • A slowly unfolding display — new florets each day for a week or more
  • Genuine scent (unlike most modern roses)
  • Elegant slender stems that look considered rather than functional

We cut and dispatch within 24 hours of your chosen delivery date, meaning you get the full vase life at home.

Shop long-stem freesias by post →


Common questions

What flowers last more than a week in a vase?

Freesias, alstroemeria, carnations, chrysanthemums, and quality florist roses all reliably last more than 7 days. Freesias and chrysanthemums often hit 14-21 days with proper care.

Why do my flowers only last a few days?

Most commonly: supermarket freshness (they've been in storage before you bought them), warm room, or exposure to ethylene from ripening fruit. Fresh flowers, cool spot, no fruit bowl nearby — that alone doubles vase life.

Are longer-lasting flowers more expensive?

Slightly, but per-day cost is much better. A £45 freesia bouquet at 21 days is ~£2/day. A £25 supermarket rose bouquet at 5 days is £5/day.

How can I tell if flowers are fresh?

Freesia buds should be mostly closed on arrival. Roses should be firm and not fully open. If leaves look tired or petals feel soft when you touch them, the flowers are already past their peak.


Send flowers that last more than a week

Long-stem freesias by post, cut fresh, lasting two to three weeks. From £24.95. Monday to Sunday UK-wide delivery, with next-day available if ordered before 4pm Monday to Friday.

Shop long-stem freesias →


Related: Flowers that last more than two weeks · Longest lasting cut flowers UK · How long do freesias last?

Remove packaging

Carefully remove the flowers from all of the packaging, including the water pouch at the end of the stems (if any).

Trim the stems

Trim the bottom of the flower stems at a slant by approximately 3cm and place in a vase with fresh water and flower food (if provided).

Keep them cool

Do not place your flower display near radiators or in very warm rooms. Your flowers will look their best and last longer in a cooler temperature.

Maintenance

Change vase water and re-trim the stems every other day. Prune any leaves below the waterline.

Temperature

Make sure the water is at the right temperature. Most flowers keep best in room-temperature water. Bulb flowers keep best in cool water or even cold water. Whether you’re using either cold or lukewarm water, fill your vase so it’s three-quarters full and keep topping it off as the flowers absorb more liquid.

Vase Water

Cut flowers do best in slightly acidic water, ideally with a pH level between 3.5 and 5.0. Any leaves submerged underwater can rot and cause bacterial growth, so it's important to regularly check your flowers and remove any underwater leaves.

Run out of flower food?

Why not create your own!

All you need to create this DIY food plant recipe is 1 litre of water, 1 tablespoon of vinegar, and 1 teaspoon of sugar. That’s it! Add all your ingredients to the water and stir until combined. This will help your blooms last longer and use less chemicals to do so.

Shop by flower

Looking for something beautiful? Shop our range of different flower types.

Collection

Collection

Collection